by Beth Kessler, Amped Up Digital Guest Blogger

Getting your message out loud and clear to your target market can be a challenge with the rapid increase of marketing channels to choose from. Heck, there are new marketing channels popping up every day – from traditional print outlets, to new social sites and mobile apps. How can you make sure your marketing messaging is making timely touch points across these channels?

Why not position your marketing content for all three settings: print, digital, and mobile? Integrating your marketing content allows current and potential customers to actively consume your message, whether it’s an outdoor ad or your website loaded up on their smartphone.

Here are 3 enlightening reasons why you need to have your business’ content available in print, digital, and mobile format:

1.    Print – Although a more traditional format, print design and content are still a major driving force for reaching potential customers. Tangible collateral still serves a great purpose in marketing, especially for face-to-face communication, events and trade shows, and even with traditional advertising.

To keep up with the ever-evolving forms of marketing, bridge the gap between this traditional format and new marketing by using a mobile call-to-action directing to your website or purchase a landing page to track your print marketing campaigns.


2.    Digital – The digital web is no news to businesses or consumers; more people are making their first-stop to a brand through its website or its social profiles, rather than in person or inquiring by phone. Your business needs to be consistently present in the digital world and maintain a footprint. Keep a strong digital footprint for your business by creating plenty of online collateral and content. Digital content has the potential to be searched and found by customers and shared through social networks. In many cases, it produces more brand awareness than traditional marketing.

But, where do you start? Some digital content items to begin with are blog posts, white papers, case studies, eBooks, email newsletters, webinars, and the list goes on. Already have a great archive of print collateral and not enough digital? Repurpose your print content! Convert your print book, by-line articles, and ads into online articles, social campaigns, and even video eBooks to sell.

3.    Mobile – Your content must also be readily accessible in mobile format. An astounding 1.8 Billion people across the globe are smartphone users (source:, and consumers are spending more and more time interacting with businesses and brands on their mobile devices – smartphones and tablets. Revisit the list of digital content we just mentioned and make sure each item (eNewsletter, website, digital offers etc.) are also optimized for mobile viewing.

Your website and digital content need to be legible and easy to navigate on both a larger desktop screen and a three inch smartphone screen. Avoid using too many images and define clear links and calls-to-action to access or download your best content pieces. Standard (X)HTML/CSS generally delivers the best display on mobile devices.


A key takeaway for businesses: when creating content, form an integrated plan that gives one piece of content three different positions with print, digital, and mobile visibility. We can help you get the most bang for your buck by creating various types of content. We can also help you monetize your existing content by transforming print pieces into digital and mobile assets. Have a marketing piece in mind? Feel free to give us a call, or visit our website, to get started!