Even though “social media” has been around for a few years now, folks are still making simple mistakes that can be turning fans away, instead of bringing them into the fold. Here are three simple things to think about when posting for your organization, company, band, etc.

  1. Cross Promote Your Posts: Are your posts showing up on all of your channels? Are your channels connected to one another? For example: Does your post about your event show up on your Facebook page, Twitter feed, Google+ page, website etc? And does your Facebook page have links to your Twitter page, Google+, and Youtube channel in the “About” section? Does your website have links to all of your social media channels either on the “Contact” page, or in the header or footer? Chances are that if your fans and followers are interested in one of your posts, they will want more information. So give them every possible link to find you, in one location, so that they don’t have to waste time searching the internet for more info. With today’s short attention spans, if visitors can’t find the information they are looking for in the first 5-10 seconds of hitting your site or social media channel, they click away and move on to their next topic of interest. So hook them quickly.
  2. Post More Than Just Links: Facebook has the great feature of “link preview” that shows your fans a little snippet of what to expect when they visit the links that you post. But other services, like Twitter, do not have this feature. So when you just post a link, your followers have no idea what you are trying to tell them. Whenever you post a link to an article, make sure that you write a little something to go with it to give your fans more information or some insight into what you are sharing and why.
  3. Don’t Post The Same Thing Every Day: I know that you want everyone to know about your fundraising event, new book, music release party, news item, or speaking engagement, but posting the same information every couple of hours, will do just the opposite of what you intend. By posting the same information over and over again, you will eventually annoy your fans and they will tune you out. Now, I am not saying that you shouldn’t repost information. What I am saying is that you need to spread it out over time. Mix your event information in with some photos from your last gig, thoughts about current events, fun happenings around your office, anything that will show your fans that you are interested in more than just self promotion.
  4. Schedule Your Posts in Advance: Utilize tools like Hootsuite to schedule your posts. Scheduling lets you see how close together you are posting similar content. Plus, it allows you to load up a variety of posts, about a variety of topics, and let the schedule run. Freeing you up to create more content, book more speaking engagements, write that book, or plan that next fundraiser.

These are just a few ideas off the top of my head. I am sure that this discussion could go on for days, but I just wanted to give you some ideas to think about.

If you need any ideas or assistance with social or digital media for your company, organization, band, or event, let me know, I would be happy to help.