We all have ideas and knowledge that other people can use and are willing to pay for. So here are three ideas that can help you better serve your customers and fans while adding a little extra to your bottom line.

1) Paid membership areas on your website with custom content or podcasts: This idea works very well for coaches, trainers, or any business that has intellectual property for sale. Dedicated fans are willing to pay for custom, or exclusive content, but it has to be good. Really good.

Take your best seminars, podcasts, webinars etc. and convert them into an exclusive, members only section on your web site. (If you have a WordPress site there are several plug-ins to help with this.) You can set your own price, and decide if you are going to charge a recurring monthly membership fee, or a one-time-only fee. It’s up to you and whatever your market will bear. Just make sure that the price is fair and that you over deliver on the content.

(Side note: If you have an existing podcast or are thinking of creating one, consider adding paid sponsorships or advertising and giving the content away for free. Sponsorships will require a lot of downloads or listeners, but if you have the numbers, this is a good way to help offset your production costs.)

2) Regular or enhanced eBooks: If you have already written a book, then this should be a no-brainer. It is very easy to create an eBook version of your printed book and sell it on your website, through Amazon, iTunes, or a myriad of other eBook sellers. The beauty of eBooks is that you don’t have to keep an inventory on hand, your fans can download them instantly to their reading device of choice, and you can update them whenever you want without all of the costs of printing a new edition.

Also consider creating an “enhanced” version of your eBook to use as an up-sell. With today’s eReaders it is very easy to embed audio and video clips in your eBook. These can be anything from interviews that you conducted during your research for the book, video clips of locations that you mention, or even a “writers commentary” of your thoughts while you were writing the book. There is a world of possibilites available to spice up your standard eBook to create an additional and unique product for your business.

3) Online training events: Technology today is amazing! It is also getting much easier for the “non-techie” to use. If you regularly host in person, or on-site training events, why not consider holding a virtual event? Services like Vokle.com make this easier than you think. Through sites like Vokle, LiveStream, and even Youtube, using just your laptop with an internet connection and a web cam you can host a training event for anywhere from 2 to 2000 people or more. You will want to spend some time with whatever technology you choose in order to practice before “going live”. But these services are easy to use and can help you make it easy for folks to “attend” your event.

Another benefit is that most services allow you to record your event so that people can watch it at their convenience. Some will even allow you to upload a previously recorded event so that you can create your presentation in advance, and deliver it any time you choose.

So there really is no excuse for you to not add a few digital products to your arsenal. They are a great way to give back to your clients and fans, while helping boost your bottom line.

Oh, and one last thought, don’t be afraid to give some of your custom content away for free. Especially if you are just starting out. The old adage holds true, “The more you give, the more you get.

If I can help in any way, please send me an email. Also ask about our new coaching services and Amped Up Experience to help get you on track and creating your best content ever.