These two topics come up all the time, so I thought I would throw my two cents out there. I may have already written on these two topics, but it’s always a good idea to revisit your stance from time to time.  I’d love to hear your thoughts on:

Myth 1: You don’t really need a website. An online presence on Facebook or Yelp or “fill in the blank” site will suffice.

Reality: One of the things I tell my clients, all the time, is not to push customers and prospects to something they don’t own. Yes, you should claim your business on Yelp. Yes, you should have a Facebook page (especially if you’re a consumer-facing business). But, for heaven’s sakes, don’t use those platforms in place of your website. What happens when they go away?  We didn’t have Facebook five years ago, we might not have it five years from now.  Plus, your website is your most flexible piece of web real estate. You can add videos, audio, images, etc any way and any time you want, without a Facebook admin removing your post for one reason or another. (Yes, a friend of mine actually has this happen all the time. He is a photographer and FB is constantly removing his images because FB feels they are too racy. Most of them are mild compared to what other users post.)

Myth 2: Having tens or hundreds of thousands of followers on Twitter, or friends on Facebook, means you must know what you’re talking about.

Reality: There is a lot to be gained from engaging with people via social media. But just because someone has accumulated tons of friends or followers doesn’t mean they know their Facebook from their Myspace. Beware of people who make broad statements about social media. There are a lot of people out there pushing their so-called secret systems that “guarantee” success. Remember, there are NO GUARANTEES.  Unless an “expert” has some real world business experience behind them, can tell you how they are going to connect their strategy to every aspect of your business, how it will translate to business growth, and they have maybe even laid awake at night wondering how they were going to make payroll, take their advice with a grain of salt and let them move on down the road.

These are just two of the “myths” that crossed my mind today.  Feel free to post your own in the comments section below, or send them to me at I’d love to start a conversation.

As always, if I can be of service to you or your company in developing or managing your digital strategy, do not hesitate to contact me.