I had a conversation the other day with my buddy Tim Sansone from Sandberg Phoenix, a law firm here in St. Louis, and he made a good case for shaking things up business wise in 2014. He pointed out that it’s the scrappy underdogs willing to try something new that take the world, or their niche, by storm.

To that end, I’d like for you to think of one new thing you could try in the coming year that would put you ahead of your competition. Go ahead, I’ll wait…

As you all know I am partial to all things digital media related. Throw in some entertainment and you have me at “hello”. So here is an idea for you to noodle around in regards to your digital strategy for 2014 and how you can add something new to the mix that isn’t all that hard or expensive.

Video. According to a recent report from the Pew Research Center’s Internet & American Life Project, 78% of adults who are online watch or download videos. This is up from 69% in 2009. (You can watch their report here.) Topping the list of what folks watch are: comedy, educational, and how-to videos. So why not create some clips of your own to grab your customer’s attention?

  • Educational: Teach your customers something new about your company, product, or service. Go around the office and introduce the people that take care of customer’s needs. Show how their business impacts the lives of your employees, or allows your company to give back to the community.
  • How-To: If you are a product company, show your customers how to use your products in different situations. Maybe give them insights into how to care for your products. If you are a service company, show them how to prepare for utilizing your services. Or give them answers to frequently asked questions.(See bonus example below.)
  • Comedy: This one is a slippery slope and can go wrong in a hurry. My opinion is that you should never TRY to be funny. One man’s funny is another man’s lawsuit. I’m not saying don’t use comedy, just be very careful if you do and get several opinions before you release your comedic masterpiece on the world. It might also be worth while to call in a professional. There are plenty of comedy writers out there, if you need a recommendation let me know.

I can hear some of you saying, “But Kelly, video is hard and expensive to produce.” Au contraire! If you have a smart phone in your pocket, you have all that you need to add video into your digital strategy for 2014.

The latest versions of the iPhone and Android devices will record high definition video that will rival some of the best camcorders on the market. Their built in video editing software will also allow you to trim and make slight adjustments to that video, and you can upload it directly to your company’s branded Youtube channel right from your smartphone. What if I also told you that you can broadcast LIVE video from your smartphone as well, would you believe me? More on that topic in another post.

Granted, if you want to do higher quality editing, add titles, EFX, music, etc. you will want to do your editing on a PC or Mac, and probably bring in a more “professional” camera and or staff. But, for your initial foray into the world of video, your smartphone has all that you need. So grab it out of your pocket and start shooting!

Shaking up your niche or market using digital media doesn’t have to be hard. It can be done in two simple steps; put a strategy in place for developing and delivering interesting content, and put in the extra work to make it happen.

Send me links to your new videos when you get them posted. I would love to see what you have come up with and how it has helped to grow your business.

As always, I would be honored to help your business in any way that I can. So if you need assistance building your digital strategy for 2014, give me a call or send me an email.  Also be sure to check out my Amped Up Experience workshop and coaching programs.

Bonus Example: What if you spent twenty minutes creating ten, one minute or less, videos that answer your customers’ most frequent questions and posted them on your website? How much time and money would that save you in the long run over having your staff answering the same questions day after day? Don’t know? Ask your staff, the answer may surprise you.