Smells Like Social Media Brilliance

You have all heard me preach that Social Media is about building relationships and connecting with your audience, right? Well Old Spice has done just that, and it is a move of shear brilliance.Old Spice’s “The Man Your Man Could Smell Like” ads, staring bare-chested former NFL wide receiver Isaiah Mustafa as a […]

By |July 19th, 2010|Blog|0 Comments

Your Social Media Strategy Should Be Like Dealing Crack Rock

Whether you like it or not, your local drug dealer has the perfect system for landing and retaining customers. For his new customers, he finds out what they need and they get his best stuff for free. He gives them a little “taste”, if you will. After a couple of freebies, his customers […]

By |July 8th, 2010|Blog|0 Comments

The Wisdom of Will

One of my all-time favorite actors.  Watch and learn.  Nothing else needs to be said.

By |June 15th, 2010|Blog|0 Comments

It is all about YOU!

People do business with companies and individuals that they: 1) KNOW, 2) LIKE, and 3) TRUST. Using social media to find new customers should be centered around these three principals as well. Share information about yourself and your business, don’t just try to sell something. Give potential customers insight so that they can know […]

By |June 1st, 2010|Blog|0 Comments

How to Advertise on TV for less $$.

I ran across this video from ad critic Seth Stevenson as he tries out a Google service that allows you to run your own commercial on national TV for as little as $100.Having just inquired about running a local TV spot for one of my shows, I know how much of a hassle […]

By |May 20th, 2010|Blog|0 Comments

The Web 3.0 Documentary

I ran across this great little documentary today.  If you are at all interested in the Web and where it is going, I highly recommend that you check it out.  I am not sure that I agree with all of the opinions from the folks that were interviewed, but that’s ok.  Take from it […]

By |May 12th, 2010|Blog|0 Comments

Publicity: What I Learned From Balloon Boy!

Yesterday, unless you were in a box in your attic, you probably heard or watched the saga of “Balloon Boy” unfold on news channels everywhere.In case you didn’t, here is a recap. A six year old boy named Falcon Heene was reported missing and assumed to be trapped inside a weather balloon prototype […]

By |October 16th, 2009|Blog|0 Comments

Wasted Opportunity

This morning while making breakfast, I had a rare opportunity to see part of the Today Show. The segment I landed on just happened to be where they talk to people on the street. Usually, the folks that are gathered around the outside stage area are holding signs about birthdays, anniversaries, events, […]

By |September 30th, 2009|Blog|0 Comments

Guest Blog: 10 Secrets to Becoming Your Own Muse

This is a great article from my friend Scott Ginsberg, The Nametag Guy, on how to find inspiration all around you. I highly recommend that you check it out. I use some of his suggestions already, and others I will be testing out shortly. Feel free to leave a comment below, […]

By |September 29th, 2009|Blog|0 Comments

Multimedia Theatrical Experience

I think this is an interesting example of the blending of audio, video, animation, and live theatre into an experience that can transport and engage. While this is not a new idea, it is a reminder of how theatre producers and creators can add new elements and greater depth to their productions.What are […]

By |August 31st, 2009|Blog|0 Comments