"I Just Don't Get Social Media Networking! What Is The Point?"

I hear that statement and question all the time.  Along with: “Why do people care what someone is doing every second of the day?” or “My business has nothing to do with #LadyGaga or #JustinBeiber, and since that is all people talk about on twitter and the facebook, why should my business be wasting […]

By |December 6th, 2010|Blog|0 Comments

Dropping Followers Like a Hot Rock

I had a great coaching session yesterday with one of my Real Estate Agency clients.  It was a lot of fun to see all of the agents working through their social profiles, making updates, posting property listings, adding friends and fans, etc.  Things that a month ago they had no clue what they were, […]

By |December 2nd, 2010|Blog|0 Comments

Does Your Content Make a Difference? (Or have boobs?)

I had a great conversation with my awesome friend, Genae Girard founder of BeyondTheBoobieTrap.com about creating video content for your fans and followers, and one key point came out of the discussion.  Create content that connects and makes a difference.If your content is stellar, and has a direct impact on your viewers, they will […]

By |November 16th, 2010|Blog|0 Comments

The Connected World Killed Common Sense

I read today in a Forbes article (Creepy Start-up Or Sign of the Times by Nathan Vardi – http://blogs.forbes.com/nathanvardi/2010/09/28/creepy-start-up-or-sign-of-the-times/) that a Santa Barbara based company, Social Intelligence Corp., is launching a social media screening and monitoring service which acts much like the traditional background check, but is focused on a person’s activities on the […]

By |September 28th, 2010|Blog|0 Comments

Keep Control of Your Website!

Just a quick note to remind folks that when setting up a website, especially for your business, you need to keep control of your site.I know that to some, setting up a new domain name and website can be a scary thought, and a lot of companies hire outside webmasters to handle all of […]

By |September 21st, 2010|Blog|0 Comments

Conversing to Convert

A friend and client asked me the other day, “how do I get more sales from people visiting my sites?” My question back was, “are you talking with your visitors or just hoping they will buy?”In this age of social media and social networking, engaging with your customer is the key to driving […]

By |August 16th, 2010|Blog|0 Comments

Social Network Cleaning — Thinning the Herd

Recently I started going through my social media and social networking accounts and cleaning out friends, fans, followers, and connections. Why? Because it was getting harder and harder for me to filter out all of the noise from the auto posting robots that have made their way on to my friend feeds. […]

By |July 26th, 2010|Blog|0 Comments

Smells Like Social Media Brilliance

You have all heard me preach that Social Media is about building relationships and connecting with your audience, right? Well Old Spice has done just that, and it is a move of shear brilliance.Old Spice’s “The Man Your Man Could Smell Like” ads, staring bare-chested former NFL wide receiver Isaiah Mustafa as a […]

By |July 19th, 2010|Blog|0 Comments

Your Social Media Strategy Should Be Like Dealing Crack Rock

Whether you like it or not, your local drug dealer has the perfect system for landing and retaining customers. For his new customers, he finds out what they need and they get his best stuff for free. He gives them a little “taste”, if you will. After a couple of freebies, his customers […]

By |July 8th, 2010|Blog|0 Comments

The Wisdom of Will

One of my all-time favorite actors.  Watch and learn.  Nothing else needs to be said.

By |June 15th, 2010|Blog|0 Comments