If you’re not using video these days on your website to captivate and motivate visitors, you’re missing out. More and more, visitors with diminishing attention spans are demanding video to avoid reading lines of boring-looking copy. You can add plenty of value if you present your product or service on camera yourself. But that can only happen if you avoid these frequent video mistakes!

Mark Winters, Vistage Chair and CEO of Peloton Ventures.

In our last message to you, we discussed four common missteps that can sabotage your efforts to present your product or services on camera yourself, and leave you looking like a fumbling amateur on your own website! Here are some other common mistakes to avoid:

  • Don’t be wooden in front of the camera. Eye contact is crucial! Envision yourself talking with just one person, instead of an audience of many. If you have trouble focusing on the camera, address your comments to another person placed in the video as a prop. You can add plenty of value to your presentation by delivering it yourself. But you must be believable. If you just can’t get comfortable in front of a camera, have a professional deliver your message.
  • Don’t overdo it. We all like to see a smile, and we are drawn to energy and enthusiasm, but too much of a good thing can lead to the “regurgitation effect”. You know what we mean. The type of presentation that turns a viewer’s stomach. You can be warm and friendly and still be sincere and businesslike. That leads us to the content….
  • Don’t hard sell. You don’t like the hard-sell approach. Neither will your viewers. Your primary goal should be to educate and entertain. If you do that well, your viewers are more likely to take the next step. That is, to reach out to employ your services or buy your product.
  • Don’t go too long. Remember, your audience is unforgiving, and waiting for any excuse to click on another site. By staying focused on your message, you’ll show respect for your visitors’ time and have a much greater chance of success.
  • Make sure your visitors can easily share your video on Facebook, Twitter, or via E-mail. If you are unsure about how to accomplish this, we can help!

These are just a few of the rules you should follow to create an effective video for your site. Video can be a tremendous communication tool, so it pays to make it a priority. That means devoting attention to quality. An amateurish video can deeply downgrade people’s perception of your brand.

Contact us today, and let us help you get Amped Up.