In my work with companies to help them grow, I run across a lot of business owners that want immediate results from their digital marketing efforts. I totally understand that logic. We have all been taught that ROI is important, and immediate ROI is better.

Here is the problem, in my opinion, with that thought process. The world has changed since the ROI mantra was born. Now that we can get information that we desire at the speed of light, the consumer is more knowledgeable, does their research, and wants to feel good about the purchases that they make. They want to know that the companies they support, align with their beliefs as much as possible. They also want to be given the opportunity to buy, NOT be sold to.

The Long Game of Digital MediaSo as business owners in the age of instant gratification, how do we reach our target customers and connect with them? We have to take a slightly different approach in our digital strategy. We have to play the LONG GAME. We have to get comfortable with the thought that the money and time we invest in digital marketing is just that, an investment. A long term investment.

What that investment looks like will vary based upon your goals for your business, your products or services, and ultimately your customers and how they want to interact with your company. How do we figure all of that out you ask? A digital review is a great place to start.

In a digital review, we look at the following and much more:

  • Who are you and what are your goals for your business/product/service?
  • What are you currently doing in the online space and how is your brand being received?
  • What’s working and what isn’t?
  • Where are your core customers spending their time on line and what types of content do they generally want to consume.
  • How can we educate and entertain your customers, using the content they desire, to connect them more deeply with your brand?
  • And more…

All of this plays in to the LONG GAME that I mentioned earlier. It takes a while to get to know your audience and how they want to interact with your brand. It takes trial and error, testing, and time. Time to create quality content. Time to monitor the results. And time for your audience to get comfortable with you.

If you are willing to invest that time, money and energy, when you come out the other side you will have a core of die hard loyal fans that will not only buy from you time and time again, but also champion your brand/product/service to everyone they meet that has a similar need.

While “instant gratification isn’t fast enough” on the consumer’s end, business owners that get comfortable with the LONG GAME will find that an even older mantra applies, “slow and steady wins the race”.

I help a lot of companies grow their bottom line through solid digital strategies, and I would love add your business to the list. Let’s have a conversation about where you are and where you want to go. The new year is coming quickly. Start it with a solid plan.